Pronunciation Studio teacher Zainab Tapas was surprised to find a huge sign written in IPA in one of Oxford Street’s large clothes stores. The only problem was the IPA itself! The word, as written in IPA, would produce something like “dursey”.

Pronunciation Studio are all for shops & businesses using IPA – any practice & exposure is good, but it would be even better to get it right. Anybody who wants to write in IPA can download a keyboard for their computer.

River Island clothes shop also wants a piece of the action – it is selling an ‘Instant Irish Accent Mouth Spray’ for £5.00. If only learning pronunciation were so easy!